Location Technology Puts Driver Safety First

There are many location intelligence platforms on the market today that all aim to address the same issue: driver safety. According to a recent article published in Transport Topics, location data can help companies and drivers improve overall safety compliance.

 

Information excess

With a vast increase in the data generated and available for use in fleet management applications, information overload is likely to be a significant industry challenge in the next few years.

In fact, the T&L industry risks data paralysis, where so much information is available that organizations have no idea how to utilize it fully. Against this backdrop, how can they leverage and optimize data for their own benefit and that of their customers?

Location intelligence can play a critical role in unlocking the value of this data. For example, in the T&L industry it can improve driver safety. It does this by adding context to big data and creating actionable insights that can help differentiate a business from the rest of the market.

Safety first

As driver shortages across the transportation industry are expected to remain a challenge for several years, retention of safe and experienced drivers will continue to be of paramount importance.

As such, fleet managers that want to remain competitive will need to focus closely on delivering high levels of driver safety and satisfaction.

In addition, those organizations keen to limit potential liabilities and cost of operations are likely to consider driver behavior monitoring, coaching and measurement of road use regulation compliance as critical to their futures. As transportation companies are liable for their trucks on the road, fleet managers are highly motivated to take steps that help reduce the possibility of accidents from occurring.

Smart data

Location intelligence plays two critical driver safety roles: it powers applications that monitor truck driver behavior; and it enables the analysis needed to efficiently manage and coach drivers about road safety.

Location intelligence can help improve understanding of – and compliance with – posted speed limit data; it can also help to understand what the appropriate driver action is when taking elements such as traffic, weather conditions and other road legal and physical restrictions into account.

Rich, real-time location data can mean the difference between a costly and life-threatening accident and a driver empowered with vital knowledge who can maintain a brand’s trustworthiness through safe and efficient driving.

By enabling fleet applications to create driver safety and analysis features, location intelligence plays a critical role in helping to analyze driver behavior in real time. It can also help fleet managers identify drivers who exceed performance requirements and who can then be incentivized to stay with the company.

Big data, big future

Big data may have been around for almost 30 years, but it’s only now we are starting to see how the wealth of information held by T&L companies can be transformed into a vital asset through the application of location intelligence.

 

HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com

To read the article on Transport Topics, click here.

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